Back in 2006, while the housing and stock markets were still soaring, Dr. Salsbury was among the first to sound the economic alarm with his book:  But What If I Live – The American Retirement Crisis.  Since then, his predictions have unfolded with the worst financial meltdown since The Great Depression.  In this presentation, based on his new book Retirementology: Rethinking the American Dream in a New Economy he explores the causes and aftermath of the meltdown, as well as the new thinking and behavior that will be needed to fix the current mess.

Providing video excerpts of focus group interviews with advisers and investors alike, Dr. Salsbury provides suggestions based on behavioral finance – examining some of the most common errors people continue to make regarding how they think about their money, how they invest, and what they expect for the future.  He suggests to advisers that the best financial advice in the world is irrelevant if the client will not follow it – or undermines it.  With a mix of research findings, anecdotal examples, and humor Dr. Salsbury answers the following:

What are the most common misunderstandings about unemployment, taxes, government spending, and our nation’s overall economic situation today?

How have investor behaviors and expectations been shaped by the meltdown?

What are the most common spending and investing errors?

What happened to my “house money?”

What is myopic loss aversion, layering, mental accounting, and hindsight bias – and how can these impact our financial behavior?

What are the key conversations advisers need to have with their clients now?

Why are the best advisers more in demand now and poised to gain tremendous market share over the next few years?

Buy Retirementology: Rethinking the American Dream in a New Economy

Author: Gregory Salsbury, Ph.D. is the Executive Vice President of Jackson National Life Distributors LLC (JNLD) and a much sought-after industry speaker on the subjects of investor behavior, advisor best practices, and retirement.